I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly a BHS Links decade of experience in digital marketing and SEO.
SEO consulting services FAQs
In fact, organic search is responsible for approximately 45% of the average company’s revenue according to a report from Brightedge Research. To know which to focus on, assess the current status of your website using an SEO checklist. But if you already have stellar content and a site that’s optimized for speed, your money would be better spent on off-page SEO.
- Google Analytics 4 is a tried-and-true SEO tool that helps you track essential SEO data, like user behavior, site traffic, conversions, and so much more.
- So now is the time to learn the basics and implement best practices on your site.
- Technical SEO involves optimizing the technical aspects of your entire website.
- Rather than just helping you write or optimize content (although it does do both of those), it also helps you plan out your content.
On-page vs. off-page SEO
It’s primarily an SEO auditing tool, but its depth of insights makes it very useful for keyword research, too. But the big draw for many users will be its compelling AI features. Use images, from screenshots to graphics to stock photos, to meet search intent and optimize the user experience. Optimize your images with short, descriptive filenames and alt text.
Read Authoritative Blogs and Industry Publications
It’s worth noting that there are many other search features that, even though they aren’t paid advertising, can’t typically be influenced by SEO. These features often have data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb. Some SERP features on Google are organic and can be influenced by SEO. These include featured snippets (a promoted organic result that displays an answer inside a box) and related questions (a.k.a. “People Also Ask” boxes). With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.
It’s most useful as an SEO auditing tool, but it can also help with content creation and optimization. OmniSEO solves that issue by letting you see your visibility not only in traditional search results, but also in AI tools like ChatGPT and on social media platforms. That restores a lot of power to your business, letting you get the upper hand over your competitors’ SEO.
We could include that definition and, hopefully, win the snippet for ourselves. Broken links occur naturally because websites often remove or redirect pages. Internal links are links from one page on the same domain to another. Internal links aid the flow of PageRank around your site (which is a confirmed Google ranking factor). Emailing relevant bloggers and journalists to tell them about your content.
And considering that Google owns the popular video site, it’s a trend that’s not likely to change anytime soon. That means that it’s worth my time to get this post to Google’s first page. Google evaluates your page partly on the quality and relevancy of that page’s outbound links. For example, here’s a site that writes about the same topics that I do and b) is doing really well in terms of SEO.
For example, 86% of consumers say search engines are the best way to get information. And, across all generations, people overwhelmingly use search engines to get answers online. A well-optimized Google Business Profile helps your business rank higher in local search results and Google Maps.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users.
This tool lets you plan, manage, and execute your link building campaign from a single interface. Navigate to “Backlinks.” Here you’ll find a comprehensive table with data on the competitor’s backlinks. Off-page SEO is about improving a website’s search engine visibility without performing any changes on that website. After setting up your project, navigate to the “Issues” tab and search keywords like “mobile” in the search bar.
