Among the SEO ranking factors that Google evaluates, your page title and slug are also very important. The page title is what Google displays in the search engine results page (SERP) listing. The slug, which is the file name SEO Anomaly of the page on your website, also influences the rankings.
Influence how your site looks in Google Search
Here’s a great example of a local business that has taken advantage of Google My Business and publishes content based around local keywords. This helps Pigeon to understand the location of potential customers. In the words of Google – “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a Google employee”. To stay in Penguin’s good books, you should build links that you want to exist and not just because you have a short-term end goal.
- Hence, it is likely that your potential customers will search on Google for a product or service your brand provides.
- Researching for this blog post I found this on the front page of Google “50 Mistakes Businesses Make Using Facebook”.
- Fortunately, it’s easy to start asking your current customers for reviews.
- Add high-resolution photos that showcase your products, services, and location.
Screaming Frog SEO Spider (Freemium)
So, you’ll need a tool to alert you when your rankings have been negatively affected. Local SEO is focused on optimizing your online presence to attract customers in your local area. For example, keywords that start with “what…” are normally informational, while search terms that start with “buy…” are normally transactional. If your page has a high bounce rate, well, this ain’t a good signal to Google and as a result, you will rank poorly for the keyword that the page is targeting. Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Enter your domain below to identify find your top traffic driving keywords.
With this tool, you can gain actionable insights without complex setups, ensuring your SEO efforts are fully aligned with user behavior. Analytify enhances your analytics experience by offering a fully customizable dashboard tailored to your specific needs. This feature allows you to focus on the data that matters most, providing an intuitive way to monitor performance without navigating through complex Google Analytics reports. Custom Google Analytics SEO dashboard offer a streamlined way to monitor the metrics that matter most to your SEO strategy. By consolidating key data into a single view, you can quickly analyze trends and identify areas for improvement.
Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. Improving your Google rank can help you generate more traffic, which means more website visitors and, ultimately, customers. For your traffic to truly convert customers, you must also have a digital marketing strategy made to introduce web visitors to your product or service. With all of these parts in place, you can truly make Google work for you, whether you have a small, new site or a long-standing, large site.
