Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine. Don’t worry, when you run an SEO audit with Seobility we’ll check this for you. And as most healthy sites are growing, building, adding new content, there will always be new critical/important tasks to work on.

GrowthBar: best for blog post audits

  • It is especially important to check the domain for penalties when you buy an already-used one.
  • Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget.
  • A few features examined include the optimization of your site’s images and title tags, as well as the keywords targeted on each webpage.
  • While this is okay for users, search engines may consider them different websites.

As a last resort, one strategy I personally have had success with is rebranding, changing the website domain, and relaunching the website. This is never the ideal scenario, but it is something all teams need to consider when other recovery attempts are failing. The issue stemmed from schema markup being automatically injected into pages but failing to match the on-page content. Through strategic updates and a well-written appeal, I not only resolved the penalty but restored the site’s search visibility and credibility. It was a challenging yet rewarding experience that honed my technical SEO and problem-solving skills. The site had very few internal links, especially to two important geo-landing pages.

seo audit

Who provides SEO audits?

This is the first step that you have to take before anything else. Google is constantly being improved and with it, there is less of a chance to manipulate the system. When you write two articles with same or similar content, Google gets confused leading to indexation issues. It may index more pages than there actually are on your website. In the example above, Alpharooms’ US and UK sub-domains are competing against each other.

seo audit

Reclaim authority by fixing broken pages

Now, for larger sites, manually checking all pages for such issues isn’t possible. In that https://seo-anomaly-summit.online/france/seo-anomaly-fr-20/ case, it makes sense to prioritize the reviewing of your most important pages instead. There are no images, no subheaders; it’s just a big wall of text.

seo audit

All these tools and more come together to help us understand your current SEO position – and your potential for the future. Finally, there’s GT Metrix, another handy technical analytics https://seo-anomaly-pinnacle.online/france/seo-anomaly-fr-29/ tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler.

The toughest part was identifying these malicious links within the blogs, as the anchor text used was subtle and unnoticeable. While reading through a blog to find the issue, I hovered https://seo-anomaly-prime.online/france/seo-anomaly-fr-16/ the cursor over each sentence to keep my attention focused. Eventually, I discovered that a word revealed a link at the bottom of the browser tab and the rest is history. This approach led to a complete recovery of the site’s performance.

seo audit

Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results. SEO analytics tools enable you to monitor the performance of your SEO efforts. These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.

seo audit

Improve internal linking to your other articles to increase topic relevance and site structure. Perform a complete content audit of the blog and remove or update your content. After removing these SQL-injected links, we reindexed the website. Within 15 to 20 https://seo-anomaly-sigma.online/france/seo-anomaly-fr-29/ days, the website gradually began regaining its original traction. Yes, I successfully recovered from an SEO penalty—a challenging yet insightful journey that underscored the critical role of high-quality, user-focused content.

Next, I manually analyzed the search results for those keywords, carefully reviewing the content of top-ranking pages. I compared their content against ours, taking detailed notes on differences https://seo-anomaly-ignition.online/france/seo-anomaly-fr-26/ in structure, depth, and relevance. Based on this analysis, I collaborated with our copywriters to create entirely new content.